Nowadays, businesses are increasingly using digital marketing practices to increase their brand awareness, build a customer base, and get a greater Return On Investment (ROI), as compared to traditional marketing methods.

If you have an E-Commerce business, there are many reasons why you should have a digital marketing strategy in place. In this article, we’ll talk about the importance of digital marketing, the benefits it offers, and why e-commerce businesses need to adopt such a strategy, but first, let’s get down to some basics.

What is Digital Marketing?

In a nutshell, digital marketing encompasses all marketing efforts that use an electronic device or the…

Due to the frenzy of pandemic-included quarantines, it’s no surprise that media consumption has seen a massive increase. People’s time that would have otherwise been spent perusing malls or going to live events, is now being spent on the sofa.

But what exactly are people doing, and how are they staying informed? Global Web Index surveyed 4,000 internet users between the ages of 16–64 across the U.S. and the UK to find out how the COVID-19 outbreak has changed their media consumption, and how it differs across each generation.

More Time to Kill

Global Web Index found that over 80% of consumers in the…

The outbreak of covid-19 is rapidly hitting supply and demand and it’s becoming clearer and clearer that no business will remain unaffected. Only those that make smart choices and take timely action will be able to stay ahead of the game and avoid potentially threatening losses.

So, how is marketing going to adapt over the coming months and what can you, as a business owner, do to protect (or even boost) your brand image when fear and stress are at an all-time high?

The main challenges your business will face

Both the private and public sectors are struggling to keep COVID-19 contained. While the social consequences are…

Influencer marketing shows no signs of slowing down in 2020, having evolved into a core marketing strategy that is practiced by over 90% of marketers. Predicted to be a $10 billion industry by the end of 2020, the role of influencers will clearly continue to help brands connect with their consumers in highly relevant ways.

Staying on top of the latest influencer marketing trends is crucial to the success of any influencer marketing strategy. Following are some trends that will likely dominate the industry this year.

Content will win over vanity metrics

It’s going to be less about the number of comments and how many hearts…

What is word-of-mouth marketing?

Word-of-mouth is the natural passing of information from person to person — whether they’re telling a story, sharing a piece of news, or recommending a product or experience. Word-of-mouth marketing, on the other hand, refers to marketing initiatives that actively influence and encourage word-of-mouth discussions about your brand, company, or products.

Why is word-of-mouth marketing effective?

Trust: The modern buyer is increasingly skeptical of traditional marketing tactics for obvious reasons. For this reason, it’s much more influential when a friend recommends a product because they do so without an ulterior motive.

In fact, customers are 92%…

As we have entered the digital age, where everything from purchases to sales can be done using mobile devices, there’s one solid conclusion we all can draw: e-commerce development is here to stay.

According to eMarketer, The US consumers were projected to spend $586.92 billion on e-commerce in 2019, showing an increase of 14 percent from 2018 and comprising 10.7 percent of the total US retail spending. Also, Statista discovered that about 80% of internet users in the US have purchased something at least once online.

But acing the e-commerce game is not just about creating a website, stocking up…


2019 was a remarkable year for the Blockchain and crypto space. We saw the birth of new alliances, new crypto trading products, Bitcoin and Ethereum survived the bear market.

The U.S. Congress and foreign central banks are paying close attention to the benefits of blockchain and digital assets. Even China has entered the blockchain race in full force by spending billions on innovation.

The largest financial companies in the world are building on blockchain and this trend is not slowing down.

Let’s have a look at some trends that will shape the blockchain ecosystem in 2020.

Lightning Network

Lightning network is a…

The old way of doing business is almost gone. The world is moving into the brave new era of digital e-commerce. According to Statista, in 2018, an estimated 1.8 billion people worldwide purchase goods online. During the same year, global e-retail sales amounted to 2.8 trillion U.S. dollars and projections show a growth of up to 4.8 trillion U.S. dollars by 2021. So, yeah, the shift to online continues.

Needless to say, this is forcing businesses to move their marketing onto online platforms such as social media networks, websites, and online forums etc. …

Social media has become an integral part of people’s lives and daily routines. Some are addicted to it so much that the first thing they do after waking up is to check their social media feeds.

Given the importance of social media in consumers’ lives, marketers and businesses flock to social platforms in the hope of connecting with their target audience. However, it can be extremely difficult for you to stand out unless you base your strategy on the latest real-world data and social media trends. Here’s what you need to know for the 2020 year ahead.

Brands strike a balance between public and private engagement

The rise of…

Technology has always influenced the way a product is marketed. In fact, that’s how we went from traditional marketing to digital marketing. Now, we have more advanced technologies impacting the way digital marketing works. AI or Artificial Intelligence is one such example.

AI and digital marketing go hand in hand nowadays. Thanks to its ability to gather data, analyze it, and extract insights, AI is capable of shaping digital strategy. As AI becomes more advanced, its ability to influence digital marketing strategies is likely to improve even further.

Here are some ways in which AI is already impacting digital marketing.

Improved User Experiences

Jan Stepnov

Digital Marketing & Consulting. Writer @hackernoon.

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